CMOs have the shortest tenure of any members of the C-suite. How can we fix that? According to our guest, Stacey Danheiser, founder and CMO of SHAKE Marketing Group, the best path is to bridge the confidence gap.

The confidence gap is the difficulty CMOs have in establishing their role and the value of marketing, and she joins us to share her actionable steps to bridging the gap and establishing yourself as an essential aspect of your organization as a CMO.

Find the full episode and more here.

Key talking points

  • The importance of getting back to fundamentals rather than flashy tech.
  • Properly defining your function as a CMO within your organization.
  • How to be a customer advocate as a CMO.

About the guest

Stacey is the founder and Chief Marketing Officer of SHAKE Marketing Group, a B2B marketing and sales consultancy located in Ft. Lauderdale, Florida (USA). She started SHAKE to help mid-large size enterprises overcome their struggle to understand what matters most to their customers. By replacing the internal 'guesswork' with real customer feedback and knowledge, SHAKE helps clients confidently create distinct value propositions that lead to winning more business.

Prior to founding SHAKE Marketing Group, Stacey spent 14 years in corporate marketing for several Fortune 500 companies such as Level 3 Communications (now Lumen Technology), Janus Capital Group, Charter Communications, Comcast, and Nordstrom Bank. She held leadership positions in all areas of marketing - from go-to-market strategy to field execution, delivering unprecedented growth in sales and revenue.

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