Content marketing now plays an essential role in many organizations. But are we utilizing it in a way that leverages its full potential?
Randy Frisch, CMO and co-founder of Uberflip, believes we need to think less about individual pieces of content, and more about personalized end-to-end content experiences. He wants people to binge marketing content in the same way people binge Netflix, so we don't have to waste time and resources constantly re-engaging with our audiences.
Key talking points
- The need for personalized content experiences.
- What a personalized content experience can look like.
- How CMOs can go about implementing this approach.
About the guest
Randy Frisch is the CMO and Co-Founder at Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences for demand generation, ABM, content marketing, and sales enablement at scale.
As co-creator of the original and leading content experience platform, Randy and his Uberflip Co-Founder, Yoav Schwartz, have led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. Uberflip’s annual event, Conex: The Content Experience, has grown to become a 750+ person event, with a North American roadshow to come in 2019. Randy also co-hosts the Conex Show, a weekly podcast featuring top marketers and their strategies and secrets to success.
Randy’s book, F#*k Content Marketing, calls for marketers to focus on the content experience in order to drive demand, increase revenue, and connect with customers.
About our sponsor
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