Influencers. No matter your industry or company size, it's likely the right partnership could yield massive results for your brand.

But we're long past the days where you just picked someone with a large Instagram following and paid them to tag you in some posts. Influencer marketing has much more sophistication, and their audiences have much higher expectations, which means your approach to influencer marketing needs to evolve.

Michael Jaconi, CEO of mobile experiences platform Button, knows this all too well, and he joined us on CMO Convo to share how CMOs need to approach influencer partnerships for maximum effectiveness. The first big step? Making sure your attribution is fit for purpose...

Key talking points

  • How the influencer market landscape has evolved for both B2C and B2B.
  • Why poor attribution models are a problem for both brands and influencers.
  • The processes, systems, and tech you need to ensure influencer marketing success.

About the guest

Michael Jaconi, Button’s Co-Founder and CEO, is dedicated to enhancing the value of each user interaction with their innovative mobile commerce platform. In his previous role as the CEO of Rakuten Loyalty and an Executive Officer of its parent organization, Rakuten, he successfully grew the company from its infancy to a prosperous multi-million dollar business in under two years.

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Need help picking the right influencers and managing your partnerships? Maybe you've got some recommendations on the types of influencers that lead to success. The CMO Alliance Community Slack channel is the perfect place to share with a global network of CMOs and marketing leaders. And it's free to join!