It can often seem like an impossible task to satisfy the requirements necessary for SEO, while still producing exciting, engaging content that humans will actually want to read.
According to Jeff Coyle, Chief Strategy Officer and co-founder of MarketMuse, there is a way to satisfy both requirements, and he joins us on this episode of CMO Convo to share his approach.
By knowing how search bots crawl your site, it quickly becomes apparent that it's more about site architecture and positioning when it comes to SEO, allowing your creators to focus more on just creating great content that people will actually enjoy consuming.
Key talking points
- The function of search bots and what they look for when it comes to SEO.
- The importance of site architecture over keyword densities for SEO.
- Creating a culture of content.
About our guest
If anyone knows anything about SEO and inbound content strategies, it's Jeff Coyle. With 22 years' experience in that space, he's been thinking about and improving approaches to content marketing way before it became cool to do so.
As the co-founder, acting CMO and ultimately CSO at MarketMuse, Jeff gets ample opportunity to put this experience into practice, where he develops approaches to content that find that perfect balance of data-driven approaches with creativity.
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