"Know yourself and you need not fear the result of a hundred battles." - Sun Tzu, The Art of War.
And what worked for an ancient Chinese warlord applies to CMOs as well (if you replace "battles" with "marketing strategies").
Stacey Danheiser, CMO and Founder of SHAKE Marketing Group, knows the importance of knowing yourself as a marketing leader, and she's back with us on CMO Convo to share why CMOs need to be running regular self-assessments of themselves, their teams, and their functions within a business.
Making sure you're aligned with business goals, ensuring your team has the right personnel and tools for success, assessing your own skills and their relation to what your organization needs, and more. Stacey shares her insights on this process, and how you can do the same.Listen to the episode and more
Key talking points
- Why you need to run a regular self-assessment as a CMO.
- The goals of self-assessments, and how the process should go.
- How to act on the results.
About the guest
Stacey is the founder and Chief Marketing Officer of SHAKE Marketing Group, a B2B marketing and sales consultancy located in Ft. Lauderdale, Florida (USA). She started SHAKE to help mid-large-size enterprises overcome their struggle to understand what matters most to their customers. By replacing the internal 'guesswork' with real customer feedback and knowledge, SHAKE helps clients confidently create distinct value propositions that lead to winning more business.
Prior to founding SHAKE Marketing Group, Stacey spent 14 years in corporate marketing for several Fortune 500 companies such as Level 3 Communications (now Lumen Technology), Janus Capital Group, Charter Communications, Comcast, and Nordstrom Bank. She held leadership positions in all areas of marketing - from go-to-market strategy to field execution, delivering unprecedented growth in sales and revenue.
Join the conversation
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Need advice on what to prioritize with a self-assessment? Got some interesting findings from the process worth sharing with others? Share your questions and insights with a global network of CMOs and marketing leaders on the CMO Alliance Community Slack channel.