In many organizations, CMOs often find themselves under a lot of scrutiny from other departments: just about everyone has an opinion on what marketing should be doing!
While this can often lead to your work always being under a magnifying glass, and spread thin trying to please everyone, there are steps you can take to alleviate this.
And Jeff Biesman, Dual CMO of National Debt Relief and Reach Financial, is here to share the steps he takes, as well as why a carefully managed level of pressure isn't always a bad thing.Listen to the full episode and more
Key talking points
- Why CMOs are so often scrutinized by so many different stakeholders, and what this can mean for their capabilities and careers.
- The key stakeholders in an organization, and how to align with them for success.
- Why a certain level of tension and competition can be a good thing.
About the guest
Jeff Biesman is a full-funnel, full-stack brand and growth marketer with a holistic view of customer acquisition & retention. Over the years, he's honed his talent for weaving compelling stories to promote products & services through advertising, e-commerce, digital marketing, and traditional marketing channels. His superpower is understanding and interpreting data, turning insights into actions that drive profitable and efficient growth.
Jeff is currently the Dual CMO of National Debt Relief and Reach Financial.
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