Will Whitham

It's often the characters we remember the most when it comes to the stories we love, which means it's essential that you think about the characters in your brand stories, and the roles they're playing in your narratives....

If you're struggling to get to grips with Gen-Z, understand millennial woes, or even just know what the heck Gen-X and Boomers are up to right now, we break down how you can get to know them in this episode....

We're joined by Betsy Rella to go over the current state of video measurement, why it's a problem, and to lay down the challenge of fixing things for media and tech companies alike....

In this article, we’re highlighting the advice from marketing leaders and CMOs on why you should be including customer conversations as a major part of your market research....

We caught up with a recent alumnus of our CMO Accelerator Course, Mariana Racasan, to get her thoughts on the course, what the big takeaways were, and how she plans on applying her learnings in the future....

For many people, the best stories are the ones that we have an emotional connection to. Should the same apply with marketing? Gastón Tourn, CMO of Curio, certainly believes so....

Now that we’re in 2023, we decided to run down our top 5 most popular episodes of last year, as well as give you a sneak peek into what we have in store for 2023....

In the third chapter of Story Masters, we sat down with Gastón Tourn to discuss the literary theory behind character roles, and how that can shape your approach to brand storytelling....

We're back with Gastón Tourn, as we dive into the big world of story structures and how to apply them in modern marketing storytelling....

It can be tough to do great marketing without great products, which is why it's important for CMOs to have a productive relationship with their CPOs....

More than just "start, middle, end", or googling "three-act structure", thinking hard about how your marketing stories are structured influences how your audience engages and journies through them....

Some storytelling techniques have stood the test of time (some of them are thousands of years old), so why shouldn't they be applicable in modern marketing storytelling?...

Marketing budgets are pretty tight right now, especially in start-ups. That's why it's essential for Start-up CMOs to have an effective working relationship with their CFOs....

Discover the path to establishing and meeting growth goals in the Growth CMO Report 2022-23. Unlock your path to Growth CMO success with our report....

Considering a Fractional CMO side hustle, but worried about the practicalities? Don't despair! We spoke to Shikha Pakhide on how she's tackling the challenge....