Will Whitham

More and more CEOs are appearing with marketing experience, bringing a breath of fresh air to company leadership. One such CEO is Jacob Baadsgaard of Disruptive Advertising, and he joins us to share his insights for marketers to reach, navigate, and climb the ladder within the C-Suite....

Angeley joins us to explain why we need to get better at showing how marketing is driving revenue, not stripping out the types of marketing that we know work but historically haven't been able to show clear revenue attribution....

In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....

Leaders need someone they can trust to help shoulder the burden. Think the Chancellor, the King's Hand, the consigliere. Who do CMOs have? Enter, the CMO's chief of staff....

If anyone knows what's what in the world of growth marketing, it's Sylvain Giuliani, Head of Growth at Census, and he's here to share what "doing more with less" really means....

Does the secret to the future of incredible customer experiences lie in emerging technologies?...

True sales and marketing alignment isn't just about trying to get two different functions working together, it's recognizing that they're two parts of a greater whole....

Ihor Sokol is here with us to share his tried and tested techniques for doubling conversion rates, techniques built on a key ingredient: user intent data....

We've created a periodic table of elements detailing everything that a great marketing leader needs to have a handle on....

In our CMOs to Watch List 2023, we asked our honorees to share the most important resources they’re relying on in these difficult times, whether it’s people, tech, strategies, or anything else they need for success....

C-suite silos can be one of the biggest barriers to your success as a CMO. And right now, C-suite alignment is more important than ever....

Are we thinking about ChatGPT and content in the right way? Are we maybe missing a bigger picture? Find out in this episode....

Most B2B marketing techstacks are using tools that, at best, don't make attribution easy, and at worst, might be actively hindering your ability to properly track it....

In our CMOs to Watch in 2023 list, we asked our honourees to share what they think their main responsibilities need to be in another challenging year....

Johanna Bauman, CMO of Pubmatic, knows that for corporate sustainability initiatives to be effective, you need internal alignment from top to bottom....