Will Whitham

Discover how and why you need to be setting up effective customer feedback loops with other departments as a CMO with Mary Costa, Co-founder and CMO of Better & Better....

You need an edge to get ahead in eCommerce. And according to Preethy Ann Kochummen, Senior Director of Marketing & PR at Argoid, that edge could come from AI....

We spoke to Rusty Bishop, CMO of Bigtincan, on how to create adaptable plans for the future, along with some actual good things for marketing leaders to look forward to that might actually make their lives easier!...

Things CMOs know: brand marketing is extremely valuable for growing an organization. Things CMOs can struggle with: convincing stakeholders that it's worth investing in brand marketing....

Jason McClelland, CMO of Shutterstock, believes it's one of his chief responsibilities to be a catalyst for change in his role, whether it's preparing for trouble, or capitalizing on opportunities....

Gastón Tourn, CMO of Appear Here, joined us again to talk about keeping your messaging and storytelling focused on human beings and how your brand impacts them. He calls this your "micro-level brand purpose" and you can read all about what we discussed below....

Predicting the future is never easy, but we give it a good effort with Lorena Morales, Director of Global Marketing Revenue Operations at JLL, as we examine what elements of good stories will remain constant in marketing, and how technology and culture might change how we tell them....

Many organizations are starting to build around "customer-led growth". To explain what this means, there's no better person than Amanda Malko CMO of G2, and tireless advocate for the power of the customer voice....

All great things deserve a sequel, and The Growth CMO Survey is back for 2022. Join us in shaping how CMOs establish and meet growth goals. Make your voice heard in the survey....

Gastón Tourn, CMO of Appear Here, says your "micro-level brand purpose" should be the real core of your brand messaging, positioning, and storytelling. Discover what that means for you....

Think marketing is all about your customers? According to Tim Parkin, marketing advisor to a portfolio of multimillion-dollar brands, you're thinking about it all wrong. Instead, you need to be looking inwards and focusing on marketing internally to get everyone engaged, motivated, and on brand....

Preethy Ann Kochummen, Senior Director Marketing & PR at Argoid, believes that Ai could be the secret to eCommerce success. Ai applications can take everything that's important in eCommerce right now (personalization, seamless user journey, logistics, and more) to the next level....

We spoke to Liz Tassey, VP of Marketing at BlueOcean.Ai, on how CMOs can navigate times of economic turmoil and uncertainty, while still doing their best for brand, customers, and team....

Rob Willey, as CMO of sports beverage brand Cheribundi, knows all too well what it's like competing against titanic brands. Find out how he's choosing his battles....

The CMO role can go through peaks and troughs. Rather than raging against these changes, Karen Peterson recognizes them as cycles that reflect the seasons....