Will Whitham

Preethy Ann Kochummen, Senior Director Marketing & PR at Argoid, believes that Ai could be the secret to eCommerce success. Ai applications can take everything that's important in eCommerce right now (personalization, seamless user journey, logistics, and more) to the next level....

We spoke to Liz Tassey, VP of Marketing at BlueOcean.Ai, on how CMOs can navigate times of economic turmoil and uncertainty, while still doing their best for brand, customers, and team....

Rob Willey, as CMO of sports beverage brand Cheribundi, knows all too well what it's like competing against titanic brands. Find out how he's choosing his battles....

The CMO role can go through peaks and troughs. Rather than raging against these changes, Karen Peterson recognizes them as cycles that reflect the seasons....

Despite the fact that for years we've been told that marketing should always be about your audience and customers, Tim Parkin is with us to show how we might just be getting it all backwards....

Jeff Biesman, Dual CMO for National Debt Relief and Reach Financial, is with us to explain how you can manage scrutiny and use that pressure to turn coal into diamonds as a CMO....

On September 8th, we’re heading to the beautiful city by the bay for CMO Summit: San Francisco. There are plenty of reasons to attend, but we’ve picked out some of our favorites to whet your appetite....

We're joined by Liz Tassey, VP of Marketing at BlueOcean.ai to discuss everything you need to consider when navigating economic turmoil as a marketing leader....

We're joined by James Scherer, VP of Growth at Codeless, to look at how CMOs can level the playing field when it comes to SEO and successful content marketing....

The CMO role can often feel like you're going through phases of growth and regression. Recognizing and accepting that can be a powerful tool, according to our guest, Karen Peterson, CMO of Lendio....

We're back once more with Kaila Yates, and she's sharing why it's essential for interim CMOs to "leave well", and how to do it. Whether you’re an interim or fractional CMO, or even full-time, there’s plenty of information on how to wrap up projects....

In many organizations, CMOs often find themselves under a lot of scrutiny from other departments: just about everyone has an opinion on what marketing should be doing!...

What is it about some brands that create cult-like devotion from customers? That's a question we're tackling with Dan Cobb, Chief Strategy Officer and CEO of Daniel Brian Advertising, as we examine how and why customers can become "irrational advocates" for brands, and what this means for CMOs....

To get started with ABM, you need the ABM tech stack, right? Wrong! And according to our guest, Kristina Jaramillo, Founder of Personal ABM, approaching ABM that way can have negative long-term implications for your entire ABM strategy....

Data and marketing are inextricably linked, which means how CMOs utilize data is incredibly important. With this in mind, we wanted to take a look at CMO’s relationships with data in our first Data-driven CMO Report....