When you're sick, you go to a doctor. When you have car trouble, you go to a mechanic. When you need legal advice, go to a lawyer. So when you need to tackle issues with social media, you need to find an expert on that.

And we've found one such expert, Elina Vilk, CMO of leading social media management tool Hootsuite, who joins us on CMO Convo to share her insights on how to truly maximize the power of social for your brand.

Discover how to reach people at a human level, choose the right platforms for your brand, and why your social media manager should be your right hand in this episode.

Key talking points

  • Why social media is still the ultimate way to build relationships and trust with customers at scale.
  • The essential role that social media managers play, and the impact they can have across your entire business.
  • How to build your social media strategy around deep customer insights.

About the speaker

Elina joined Hootsuite in 2023 as Chief Marketing Officer with more than 20 years of marketing experience anchored in a commitment to deep customer empathy.

Prior to joining Hootsuite, Elina was CMO at WooCommerce where she built a high-performance marketing team from the ground up, and previously led global marketing for Meta, PayPal, eBay, and Visa.

She is a design-thinking leader who has proven methodologies that harness the brainpower of the collective, bringing to the forefront deep empathy, insights, and customer-driven innovation.

Join the conversation

What did you think about this episode? Let us know, contact hello@cmoalliance.io, speak to us on our socials, or get involved with the discussion on the CMO Alliance Community Slack channel.

Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, contact contribute@cmoalliance.io

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