Members-only Paid Media Is your agency agreement set up for media campaign success? Successful media campaigns are based on strong brand-agency agreements grounded in media quality, brand safety, and strong governance....
Members-only Paid Media The shocking divide between media strategy and execution Recent technological advancements have unearthed a long tail of mistakes in ways digital campaigns are set up, resulting in media execution diverging from strategy in alarming ways....
Members-only Personalization Why creative personalization is the future of digital advertising A fragmentation of advertising channels and commoditization of bidding tools has led to an emerging focus on Creative Ad Tech as the core component of future-forward marketing stacks....
Members-only Paid Media 3 ways to maximize value with your TV ad spend - in any economy For those advertisers looking to establish a resilient, efficient foundation with their media buys, particularly in the much-transformed space of TV advertising, the following three approaches warrant careful consideration....
