Balance privacy and personalization with first-party data strategies [webinar]
You want to protect people’s privacy all the while creating highly personalized experiences. Get the best of both worlds by learning how to use first-party data to achieve privacy and personalization. 👇🗓 Date: Tuesday, October 17th
⏰ Time: 7am PDT | 10am EDT | 3pm BST | 4pm CEST
🧑🏫 Duration: 1 hour
In today's digital landscape, privacy and personalization are often seen as conflicting objectives.
On the one hand, customers demand privacy and control over their personal data; on the other, businesses strive for personalization to improve customer engagement and drive sales.
However, with the rise of first-party data, there is a solution that can balance both of these goals.
Join us as we will explore how you can leverage first-party data to achieve both privacy and personalization in your marketing efforts, outlining best practices and insights to drive customer engagement and sales while ensuring privacy and compliance.
- Learn how first-party data can help you balance the conflicting goals of privacy and personalization.
- Discover best practices for collecting, storing, and using first-party data in your marketing efforts.
- Gain insights into the ethical and legal considerations of using first-party data.
- Walk away with actionable strategies to help you harness the power of first-party data.