For about as long as the idea of B2B brands has existed, they've been considered boring compared to B2C. But things are changing, and according to our guest, Drew Neisser, CEO and founder of Renegade and expert on building B2B brands, it's not just a benefit of for B2B organizations to invest in exciting branding, it's an absolute necessity for success in the future.
Check out the full episode and more.
Key talking points
- Why B2B organizations are setting themselves back by not investing in brand building.
- How a brand is more than just logo and colors - it can influence the direction of the entire company.
- The importance of emotional connections to B2B success.
About the guest
Drew Neisser is the CEO and Founder of Renegade-. Renegade is an award-winning strategic boutique for B2B innovators and CMO Huddles - the fastest-growing, most engaged community of B2B CMOs on the planet. Drew is a powerhouse marketer and started Renegade in 1993. Drew is the author of The CMO’s Periodic Table: A Renegade’s Guide to Marketing and Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands.
Currently, Drew is considered among the top B2B influencers by Adobe/Marketo, Gartner, IBM and Pega Systems. He is a man of many talents. He is a strategist, writer, and has helped rebrand Case Paper, Cofense, Naylor, Riskified, Workforce Software and Utak while advising the CMOs of Appian, Conversica, SirionLabs, Versant Health and White Ops (now Human Security). Through out all of his work, Drew is deeply passionate about the role marketing can play to make our lives a bit better and would love to chat about it all.
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