Seems like everyone these days has an opinion on how AI should be used in marketing. But as a CMO, one of the most important opinions is your CEO's.
They likely have certain expectations on its usage, and it's important to be aligned with your approach as a marketing leader, especially while we're still in the relative infancy of these emerging technologies and potential regulations around their use.
That's why we sat down with Bryan Gernert and Ericka McCoy, CEO and CMO of Resonate, respectively, to discuss what that alignment needs to look like.
How do you measure success? What kind of training is needed? And how do you deal with any concerns? Check out the episode to discover all this and more.
Key talking points
- Comparing the perspectives of CMOs and CEOs on the use of AI in marketing.
- How to work effectively with your CEO for AI success.
- A discussion of the future impact of AI on the marketing industry.
About the guests
Bryan Gernert, CEO of Resonate
Bryan has a proven track record of building organizations with exceptional financial and operational results, with a strong background in the technology industry, providing services and solutions to the global 2000. Bryan is an energetic leader with the ability to hire, motivate and lead organizations.
Ericka Podesta McCoy, CMO of Resonate
As the CMO of consumer intelligence platform, Resonate, Ericka Podesta McCoy knows her stuff when it comes to consumer and buyer behavior. In her time there, her marketing leadership has seen Resonate increase in valuation by roughly 800%.
Ericka has extensive experience in leading marketing across a broad range of sectors, including, but not limited to, tech, telecom, manufacturing, energy, and hospitality, with a focus on fostering creativity, innovation, and evangelizing for industry-leading digital marketing practices.
Join the conversation
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The use of AI in marketing is a major topic at our CMO Summit: San Francisco on September 21st. Don't miss the opportunity to discuss these industry-transforming technologies with some of the biggest names in marketing.
Want to master alignment with your CEO? Our C-Suite Masterclass will equip you with the skills to do just that.