If your organization is taking the Agile Sales approach, what should you be doing as a CMO?

It's a good question, and one we were happy to answer with Simon Severino, Business Strategy Advisor and author of Strategy Sprints.

In this episode of CMO Convo, we cover everything you need to know as CMO when it comes to marketing in an Agile Sales environment.

Listen to the episode and more

Key talking points

  • What are Marketing's core objectives (and how do you measure success)?
  • How do teams inter-departmental teams need to be structured?
  • What are the essential pieces of tech?

About the guest

In 19 years of entrepreneurship, Simon Severino has executed hundreds of go-to-market strategies with B2B teams around the globe.

Founder and CEO of Strategy Sprints, Simon teaches Growth Strategy at select MBA courses across Europe. He also hosts the Strategy Sprints podcast, is a TEDx Speaker, and is a contributor at Forbes and Entrepreneur Magazine.

Join the conversation

What did you think about this episode? Let us know, contact hello@cmoalliance.io, speak to us on our socials, or get involved with the discussion on the CMO Alliance Community Slack channel.

Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, contact contribute@cmoalliance.io

Need advice on how to operate agile? Maybe you've got advice of your own to share? Head to the CMO Alliance Community Slack channel to join the conversation with a global network of marketing leaders.