With many companies on the fence about continuing their working from home policies, it can be easy to forget about all the benefits of remote work beyond being a pandemic-era safety measure.
On this episode of CMO Convo, we're joined by Amanda Reierson, Head of Marketing at Thumbtack, who is passionate about the benefits of remote work, but also recognizes the challenges. Chief among them: caring for the emotional wellbeing of your team as a leader when you can't see them all the time.
Key talking points
- The advantages and challenges of remote marketing teams.
- How to show compassion and emotional support as a leader in a remote setting.
- Why the mental wellbeing of workers should be a top priority for marketing leaders.
About the guest
Amanda Reierson is a 20-plus year marketing veteran who recently joined Thumbtack as Head of Marketing. She has a history of working with many big brands across a variety of industries and is currently on a mission to make Thumbtack a household name.
Prior to Thumbtack, she was the Chief Growth Officer for Farmers Insurance, where she led the company’s digital transformation, media strategy, and brought thousands of local insurance agents online. Before joining Farmers, Amanda oversaw Advertising Marketing at Yahoo and has held other B2C and B2B Marketing roles at DIRECTV and the Los Angeles Times.
She received her B.A. from the University of California, Los Angeles, and currently lives in Los Angeles with her husband and two boys.
About our sponsor
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