Diversity: a quota that needs to be filled, or an essential part of creating a great marketing team? Our guest this episode sits firmly in the latter camp: Maya Grossman, VP of Marketing for Canvas, the no.1 diversity recruiting platform.

She's joining us to share her approach to building a marketing team, the benefits of having diversity in mind when recruiting, and the role CMOs can play in increasing the diversity of their teams.

Find the full episode and more here.

Key talking points

  • What to prioritize when building a marketing team.
  • The importance of having a marketing team that reflects society and your audience.
  • Actionable insights in how to build an effective, diverse team.

About the guest

Maya is a marketing executive with fifteen years of experience taking products to market and driving growth for Fortune 500 companies like Microsoft and Google, as well as fast growing startups. She is a speaker, a career coach and most recently the author of Invaluable: Master the 10 Skills You Need to Skyrocket Your Career, an unconventional business book for employees who want to deliver exceptional results.

As VP of Marketing at Canvas, Maya is a tireless evangelist for the benefits and need for diversity across every industry.

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Stay tuned for more episodes of CMO Convo!