No one wants their department to be siloed in an organization. It can lead to misaligned goals, wasted resources, and a whole host of other issues. Unfortunately, it can happen to Marketing departments all too often.
Luckily, help is at hand according to our returning guest, Jeff Coyle, Co-founder and Chief Strategy Officer of MarketMuse, in the form of AI tools. Jeff believes that AI can be used to clearly show the value and goals of Marketing. He joins us on this episode of CMO Convo to share how and why CMOs can utilize AI to elevate their role and break open the silos that Marketing departments can so often find themselves in.
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Key talking points
- What are silos, why are they problems, and why does it happen to marketers so much?
- How AI tools offer solutions to these problems.
- What you need in place to make the most out of AI tools.
About the guest
If anyone knows anything about SEO and inbound content strategies, it's Jeff Coyle. With 22 years' experience in that space, he's been thinking about and improving approaches to content marketing way before it became cool to do so.
As the co-founder, acting CMO and ultimately CSO at MarketMuse, Jeff gets ample opportunity to put this experience into practice, where he develops approaches to content that find that perfect balance of data-driven approaches with creativity.
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