We all know the importance of first impressions. And in the world of digital marketing, it's often your website that makes the first impression for your brand.

But people probably aren't landing on your site to just wander around aimlessly, they probably have questions. Questions your website needs to answer.

Ari Krzyzek, CEO and Head of Strategy at design agency Chykalophia, joined us to take us through the five questions your website has to answer, and how to do that effectively.

Listen to the episode and more

Key talking points

  • Why you need to think about more than art when it comes to website design.
  • The five questions your brand website has to answer.
  • How to answer those questions clearly and effectively.

About the guest

CEO & Head of Strategy of Chykalophia (read: see-ka-lo-fia), Ari Krzyzek helps Femtech DTC and women-led companies craft a brand that delights their customers beyond a pretty design, delivers no-brainer user experience, and gets them the clarity they need to for their business to thrive online.

She has over 10 years of branding and design experience as a certified brand strategist and UX expert. She has transformed business visions into a tangible form that helps set their business apart from their competitors.  

She’s the co-host of Halo Femtech Podcast, a podcast that honors disruptive innovators and change-makers advancing women’s health, and recently published the book “Made to Sell: Creating Websites that Convert”.

Join the conversation

What did you think about this episode? Let us know, contact hello@cmoalliance.io, speak to us on our socials, or get involved with the discussion on the CMO Alliance Community Slack channel.

Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, contact contribute@cmoalliance.io

Got questions or advice on how to improve a website's customer experience? Join the conversation with a global network of CMOs and marketing leaders on the CMO Alliance Community Slack channel.