Customers, whether it's B2B or B2C, have high expectations for brands these days.
In order to really forge a long-term relationship between brands and customers, they expect top-notch customer experience, personalized messaging and content, and a sense of excitement when engaging with you.
If that sounds like A LOT, then you're not wrong. But Yahya Mohamed Mao, Head of Marketing and Business Development at Swiss GRC, thinks that the secret to the future of incredible customer experiences involves a combination of emerging technologies like VR, the Metaverse, and (of course) AI.
Find out what's possible now with that tech, and what the future might hold, in this episode.
Key talking points
- What people expect from brands when it comes to customer experience.
- Current customer experience applications for AI, VR, and the Metaverse.
- How these applications could evolve in the future.
About the guest
Yahya Mohamed Mao is a Marketing Specialist, Author, and Mentor, currently serving as the Head of Business Development & Marketing at Swiss GRC. With a passion for innovation and disruption, Yahya's areas of expertise and interest span a wide range of topics, including FinTech, Governance, Risk & Compliance (GRC), Artificial Intelligence, Digital Marketing, and Smart Cities. He is a regular contributor to industry publications, providing insights and expertise on the latest trends and innovations in these areas.
With a deep understanding of the intersection of technology and marketing, Yahya is dedicated to helping companies embrace innovation and drive growth in today's ever-changing landscape.
Join the conversation
What did you think about this episode? Let us know, contact firstname.lastname@example.org, speak to us on our socials, or get involved with the discussion on the CMO Alliance Community Slack channel.
Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, contact email@example.com
What do you think the future holds for customer experience? The CMO Alliance Community Slack channel is the perfect place to discuss this topic with a global network of CMOs and marketing leaders.