In many parts of the world currently, it can feel a little bit like we're teetering on the edge of a recession. And many organizations are taking steps to prepare. For many, that means cutting budgets, and the first to get slashed? Usually marketing.
But is this the right call? According to Fleur Sohtz, CMO of Analytic Partners, the data and evidence from the Great Recession of '08 indicates that the brands who continued, or even increased their investment in marketing were the ones that didn't just survive, they thrived.
Fleur joined us on CMO Convo with ample evidence for the importance of marketing when the economy takes a downturn, and advice on how to fight your corner as a CMO to secure the budget you need.Listen to the episode and more
Key talking points
- Why marketing budgets are the first to go, and why this is the wrong approach.
- Does marketing need to be a priority when the economy turns sour?
- How to show the case for marketing's importance to key stakeholders.
About the guest
As CMO, Fleur Sohtz oversees Analytic Partners' marketing and communications. playing an integral role in brand and commercial strategy to support rapid growth. Fleur has 20 years’ experience leading integrated marketing efforts at global companies including Collibra, Markit (now part of S&P), and Thomson Reuters.
Prior to joining AP, Fleur held senior roles at Team8, an Israeli-based global venture group, as well as its portfolio companies.
Outside of her role, Fleur is a former competitive swimmer, and still finds time for long-distance swimming, and is an avid history buff.
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