The OKR framework can be extremely effective for aligning your organization, but it's not so easy as just waking up one day and declaring "we're using OKRs now".
That's why Andrea Linehan is back with us on CMO Diaries, as she's been working on rolling out OKRs across Zai. We dive into why OKRs can be so effective for both marketing teams and the rest of the organization, how to select the right OKRs, and just about everything you need to know before you start utilizing this framework!
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Key talking points
- What is the OKR framework, and why can it be so effective?
- How to measure OKRs at different levels.
- How to select the right OKRs for your organization.
Andrea came to marketing through a fairly circuitous path, with an academic background in finance and accounting. After university, she worked in several different companies in the Middle East in various finance and business management roles, until she sort of stumbled into a marketing position by accident.
It was an eye-opening experience, and she quickly fell in love with the industry, and she's been a marketer ever since. Her background in finance has given her unique skills in managing marketing budgets and insights into that industry, and when she had the opportunity to apply those skills to fintech marketing, she jumped at the chance. She's been in the fintech industry in various CMO roles for the last 7 years, with her current role at Zai, the new brand that's resulted from the merger of CurrencyFair and Assembly Payments.
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