We've talked about aligning with other departments.
We've discussed messaging and positioning.
We've dived into what goes into a great brand.
Now it's time to go over how Yoni Solomon has been putting these lessons into practice with the most ambitious project of his time as a CMO: a complete rebrand of Uptime.com. In this episode of CMO Diaries, Yoni takes us through everything you need to keep in mind when relaunching a brand.
Listen to the full episode and more.
Check out the product of Yoni's efforts at the newly launched Uptime.com.
Key talking points
- The importance of technical details when it comes to rebranding a tech product.
- How to lead a team and align other departments behind your new direction.
- How to balance speed with precision and not making concessions.
Yoni Solomon is CMO of Uptime.com, which delivers web monitoring peace of mind to thousands of customers around the world. He has spent a decade launching new products, partnerships, and acquisitions for G2.com ($257M raised, Inc. 5000 Fastest Growing Companies for 2020), PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago in 2018), and Vibes ($45M raised in 2016).
Yoni's thought leadership on go-to-market strategy can be found in Forbes, where he's a frequent contributor. He's been recognized as one of the world's most influential product marketers by the Product Marketing Alliance, which named his team at G2 2019's Product Marketing Team of the Year — and a top-5 global finalist for 2020.
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