As a CMO of a consulting tech firm with over 15 years of experience in B2B marketing, I’ve witnessed firsthand the shifting landscape of our industry. 

The current environment demands that we deliver greater results with reduced investment, all while navigating significant budget and resource cuts. 

This pressure to maximize efficiency requires innovative strategies and a sharper focus on ROI. We must leverage data-driven insights, optimize marketing channels, and harness the power of technology, all while maintaining the agility to adapt to rapidly changing market conditions. 

In essence, we’re being asked to achieve more with less, balancing immediate performance goals with long-term brand building.

But let’s face it – with shrinking budgets and fewer staff, CMOs have become more multifaceted than ever. Unfortunately, we now spend less time on strategy and more time on executing tasks, constantly working through our daunting to-do lists. 

The typical workday of a CMO

If you, like me, spend 10 to 20 hours per week in meetings on average, how can we reclaim time to innovate, produce, grow, and effectively collaborate?

A typical workday can feel overwhelming. On platforms like Windows, we find ourselves bouncing between 11 different applications in a single morning, getting lost in mountains of emails, enduring back-to-back meetings, and recordings we never review.

Managing content creation, design needs, and campaign development – tasks that require project management skills – becomes even more challenging with a small team, junior marketing profiles, or sometimes handling it all alone. 

The question is, how do we manage these demands efficiently?

How AI can help automate your day-to-day: Top tips

I recently participated in a workshop, organized by TheBrandGuard, on AI: Automate Your Day-to-Day, and I want to share some great tips they provided. 

Artificial intelligence (AI) serves as an automation tool that assists us in our daily tasks. Think of AI as your digital intern; it provides support, but you need to invest time in explaining things clearly so it can assist you effectively.

Artificial Intelligence in marketing: Boosting efficiency and creativity
As pioneers in the field of marketing, it’s our duty to remain vigilant, examine, explore, and integrate innovations into practice, reaping the benefits of AI as much as possible.

AI marketing tools don’t automatically know which actions to take to achieve marketing goals. They require time and training, just as humans do, to learn organizational goals, customer preferences, and historical trends, understand the overall context, and establish expertise. 

But when you dedicate time to crafting your prompts effectively, your digital intern, artificial intelligence, can become a valuable resource in your workflow. 

In their work, three out of four people use AI, and 78% are BYOAI (bring your own AI), meaning they use their own AI platforms at work. This trend highlights the growing importance and utility of AI in our daily operations.

Five actionable tips to help you get started with artificial intelligence

Automate routine tasks

Use AI tools to automate repetitive tasks such as scheduling meetings, managing emails, and generating reports. This frees up your time for more strategic activities.

Leverage AI for data insights

Utilize AI to analyze large datasets quickly and provide actionable insights. This helps in making data-driven decisions without spending hours on manual analysis.

Optimize marketing campaigns

AI can help you optimize your marketing campaigns by analyzing performance data and suggesting improvements. This ensures that your campaigns are more effective and yield better ROI.

The CMO’s AI Playbook
AI is changing the marketing game, and as a CMO, it’s essential you know how to play it. AI is changing the marketing game, and as a CMO, it’s essential you know how to play it.

Enhance content creation 

AI-powered tools can assist in content creation by generating ideas, drafting articles, and even designing visuals. This is particularly useful when working with a small team or limited resources.

Improve collaboration

Use AI to enhance collaboration tools, making it easier for your team to communicate and work together efficiently, even if they’re dispersed geographically.

Three AI tools that can seriously upgrade your day

Want to breeze through those jam-packed schedules? I’ve got just the tools you need.

Canva Magic Media

Imagine typing "A sunny day at the beach," and within minutes, you’ve got a stunning image or video ready to go. Canva Magic Media uses AI to quickly turn simple text into eye-catching visuals.

It’s a game changer for creating top-notch marketing content fast, boosting your campaign speed without the long hours. Plus, it hooks right into social media platforms to help you post content effortlessly and keep your brand consistent across all channels.


Think of Notion as your all-in-one workspace for everything from managing tasks and tracking projects to jotting down to-do lists and bookmarking important items.

It's perfect for keeping everything from lead data to project deadlines neatly organized in one spot. You can ditch the hassle of switching between multiple apps, and with real-time collaboration features, your whole team can stay in the loop and work together smoothly.


Ever wish you could clone yourself to take notes during meetings? Supernormal is the next best thing. This AI tool listens in on your meetings, picks out the key points, and neatly lays them all out for you.

It’s a huge time-saver, making sure you never miss a beat and always have accurate follow-ups. What’s more, it can sync with your project management tools, automatically turning those notes into tasks and deadlines that feed right into your team’s workflow.

Final thoughts

AI isn’t just a buzzword; it’s a powerful ally in our journey of reclaiming our time and enhancing our productivity.

When we integrate AI into our workflows, CMOs can focus more on strategic initiatives that drive growth and innovation.

About the author: Audrey Masset – de la chapelle

Audrey Masset loves discussing growth, data, and how to make an impact.

As a French marketer based in Barcelona for the past 15 years, Audrey has developed deep expertise in elevating brand awareness, driving revenue growth, and orchestrating customer acquisition strategies for international B2B companies, primarily within the tech industry. 

Audrey enjoys exchanging ideas and perspectives on the latest in tech and marketing. Contact her if you’re interested in a conversation!

Feel free to connect on LinkedIn and find Audrey’s website right here.