It can be tough to do great marketing without great products, which is why it's important for CMOs to have a productive relationship with their CPOs.

This is especially important in start-ups, where you might not even have a final product yet to market. You'll need to establish an effective feedback loop with your CPO, to drive development along the right lines and ensure you're able to find the right messaging and positioning for the product.

We detailed how this relationship can look in our Start-up CMO's Playbook, but you can find some of the key insights in the infographic below.

Want more on what it takes to be a great start-up CMO? Download your copy of the Start-up CMO's Playbook today.