Marketing and sales alignment is pretty essential to success as a CMO, particularly in start-ups. To be really effective, that alignment needs to start at the top.

In our Start-up CMO's Playbook, we detailed what an effective working relationship with your Head of Sales can look like, and we've pulled out some of the most important points in the infographic below.

What does your Head of Sales want? And how can you make sure your goals are aligned? Take a look and find out!

Infographic on how CMOs can work effectively with their Head of Sales.

Want more on what it takes to be a great Start-up CMO? Download the Start-up CMO's Playbook today!

Got advice to share on being a great start-up CMO? Need to ask some specific questions? Join the conversation with a global network of CMOs and marketing leaders on the CMO Alliance Community Slack channel.