This episode is sponsored by Bynder, the most intuitive enterprise digital asset management platform. Find out more at

Disruptor brands can inspire passionate followings by standing out. But as the brand evolves, there's a tendency for disruptors to lose the aspects and personality that made people fall in love with them in the first place. Their unique features get filed down and they start to look like any other brand in their vertical.

But according to Matt Sutton, CMO of The Black Tux, it doesn't have to be this way.

Matt has made it his mission to keep The Black Tux's disruptor edge, and he joined us to share how and why you can do the same. Discover how the right combination of creativity, technology, and personalization can help you hone that edge for a long time to come.

Key talking points

  • What customers love about disruptors, and why brands tend to lose those things over time.
  • Why it's important to maintain your disruptor edge.
  • The types of activations that will allow your brand to remain an exciting force in your industry that customers will love.

About the guest

Matt Sutton’s leadership, demonstrated in driving significant revenue growth at Framebridge and The Black Tux, showcases his expertise in modernizing marketing strategies. At Framebridge, he achieved over 40% YoY revenue growth and expanded the brand's presence in retail and digital platforms. As CMO of The Black Tux, he strategically pivoted channel investments, leading to the company's most profitable year with notable YOY revenue growth.

Matt was selected as one of CMO Alliance's CMOs to Watch in 2024.

About the sponsor

This podcast is brought to you by Bynder!

The world's most interconnected Digital Asset Management platform; Bynder’s composable architecture drives value across your tech stack, enabling the delivery of exceptional content experiences across all channels and touchpoints.

Find out more at

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