Some things you just can't control as a CMO. If the last few years have taught us anything, it's that external factors can arise and can be difficult to plan for.

And when these external factors have a major impact on the economic wellbeing of your brand, you may have to make some difficult decisions related to your three main responsibilities as a marketing leader: the brand, your customers, and your team.

Knowing how to approach these types of decisions is an important part of being a leader, which is why we're joined by Liz Tassey, VP of Marketing at

Check out the episode to hear everything you need to consider when navigating economic turmoil.

Listen to the full episode and more

Key talking points

  • Who makes the decisions on what to prioritize (brand, customers, or your team)?
  • The importance (and degree) of transparency over why you're making certain decisions.
  • How to explain the right course to stakeholders.

About the guest

As VP of Marketing at Blue, Liz Tassey is a strategic, data-driven marketer known for creativity & storytelling, roll-up-the-sleeves collaboration and getting it done amidst complexity. With nearly 20 years of experience in the technology industry, she's well-versed in audience marketing (from IT pro to developer to decision maker to consumer), brand/perception building, product marketing & launches, engagement/loyalty marketing and management.

Join the conversation

What did you think about this episode? Let us know, contact, speak to us on our socials, or get involved with the discussion on the CMO Alliance Community Slack channel.

Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, contact