Some things you just can't control as a CMO. If the last few years have taught us anything, it's that external factors can arise and can be difficult to plan for.
And when these external factors have a major impact on the economic wellbeing of your brand, you may have to make some difficult decisions related to your three main responsibilities as a marketing leader: the brand, your customers, and your team.
Knowing how to approach these types of decisions is an important part of being a leader, which is why we're joined by Liz Tassey, VP of Marketing at BlueOcean.ai.
Check out the episode to hear everything you need to consider when navigating economic turmoil.Listen to the full episode and more
Key talking points
- Who makes the decisions on what to prioritize (brand, customers, or your team)?
- The importance (and degree) of transparency over why you're making certain decisions.
- How to explain the right course to stakeholders.
About the guest
As VP of Marketing at Blue Ocean.ai, Liz Tassey is a strategic, data-driven marketer known for creativity & storytelling, roll-up-the-sleeves collaboration and getting it done amidst complexity. With nearly 20 years of experience in the technology industry, she's well-versed in audience marketing (from IT pro to developer to decision maker to consumer), brand/perception building, product marketing & launches, engagement/loyalty marketing and management.
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