With so many responsibilities, most CMOs need to be self-starters to get things done. And if entrepreneurs are the ultimate self-starters, what is it about their mindsets that CMOs can take lessons from for success?

That's the question that Fractional CMO Tim Hines has set out to answer. He joined us on CMO Convo to share his insights on what makes great entrepreneurs, and the lessons CMOs can take from their approaches.

Key talking points

  • The importance of being a self-starter as a CMO.
  • What is it about successful entrepreneurs that allows them to get stuff done.
  • How to apply an entrepreneurial mindset to your approach to the CMO role.

About the guest

As a Fractional CMO with the Marketing Starter Group, Tim Hines is a marketing pro, global keynote speaker, author, podcast host, and consultant who helps people and teams start great things in marketing and business. He has nearly 20 years of experience in developing omnichannel marketing programs from the ground up, with a focus on marketing strategy, partner marketing, sales enablement, and event marketing.

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