AI is changing how your brand gets found, explained, and trusted. And most teams are working with the wrong playbook.

Join us for an honest, practical session on what's actually changing – and what you can do about it before it starts costing you.

So, what's this all about?

AI systems are now the primary interface between your content and your audience. They don't just surface your pages – they interpret, recombine, and redistribute what you've written, often without a click ever happening.

The teams winning in this environment aren't just producing more content. They're thinking differently about the quality, structure, and consistency of everything they publish. That's what content health means – and it's fast becoming the most important metric you're probably not tracking yet.

In this session, Storyblok's SEO Manager and Director of PR & Communications will break down what's changed, why it matters, and what you can actually do about it.

Here's what you'll walk away with:

  • A new way to think about content performance
  • A clearer picture of how AI discovery works
  • An honest look at content debt
  • What AI-ready infrastructure looks like
  • A 90-day plan you can actually use

Sound familiar? This one's for you.

Your traffic's dropping and traditional SEO isn't fixing it

Nearly 60% of marketers are seeing a decline in website traffic thanks to zero-click AI search. Users are getting answers without ever visiting your site – and keyword optimization alone won't change that.

You'll get: a framework for staying visible in AI-first discovery

Content debt is piling up quietly

Every outdated, duplicated, or conflicting piece of content is a liability. AI systems amplify these inconsistencies, and the result is a fractured, unreliable version of your brand showing up when it matters most.

You'll get: strategies to audit and tackle content debt at scale

Your CMS wasn't built for this
Most legacy content management systems create a structural readiness gap. AI needs machine-readable, well-structured content, and most teams are trying to deliver that through infrastructure that simply can't support it.

You'll get: a clear picture of what AI-ready infrastructure looks like

You know you need to act – but where do you start?

87% of marketing leaders plan to increase AI investment. But knowing you need to move and knowing your first step are two very different things.

You'll get: a 90-day action plan to take straight to your team

Meet your speakers

Brandon Watts, Director of PR & Communications, Storyblok

Brandon's got 20+ years shaping narratives for tech companies – from scrappy startups to platforms with millions of users. As a former journalist and contributor to Fast Company, Entrepreneur, and Adweek, he genuinely gets both sides of the media equation. Cision named him one of the top PR experts to follow, and he's got plenty to say about what AI is doing to brand storytelling.

Arthur Mstoyan, SEO Manager, Storyblok

Arthur leads organic growth at Storyblok, with over a decade of SaaS SEO experience under his belt – including stints at Brandwatch and Templafy, where he steered global SEO through international expansions and large-scale site mergers. He's obsessed with measurable commercial impact, not vanity metrics. If anyone knows what's actually happening in search right now, it's him.