About this session

96% of marketing organizations now use AI, yet only 41% can prove it's driving revenue.

AI is amplifying a process that was already stretched thin: more campaigns, more channels, more dashboards, running on the same revenue-readiness score most organizations already had. 

Something's shifted in the marketing organizations pulling ahead of that 2.4 out of 4.0 average: revenue accountability has become the real differentiator. 

In this complimentary live session, Alexander Group breaks down the full six-category revenue-readiness framework behind its 2026 Revenue-Ready Marketing Organization Research, a benchmark of 300 CMOs and CROs across 11 industries.

It shows exactly where most organizations are losing ground and how to close it.

The goal is to leave with a diagnostic you can run against your own organization this week, not just another framework to file away.

Walk away with

  1. A diagnostic you can run on Monday: score yourself across six and see exactly where you rank against peers.
  2. The leader playbook: what the top 63% running AI across five or more use cases do differently. They prioritize growth architecture, revenue accountability, and operating discipline over buying more tools.
  3. Your industry's real benchmarks: maturity, pipeline, ROMI, and CAC to LTV:CAC data, broken out by sector so the target actually fits your industry.
  4. The AI yield equation: why governance and talent separate the leaders, and how to push AI into real decision-making, like scoring and next-best-action.
  5. Close the CMO-CRO gap: one shared sourced-vs-influenced definition that closes the roughly 3x perception gap between marketing and sales.

Who this is for…

If you're leading marketing, demand generation, or revenue strategy at an organization that's leaning into AI, and you've watched adoption climb whilst proof of ROI stays flat, this is for you.

You'll leave with a practical diagnostic for your own revenue-readiness, benchmarks built for your actual industry instead of a generic target, and a shared definition for closing the CMO-CRO gap before it shows up in your next budget conversation.

Meet your speakers...

Kevan Savage, Partner and Marketing Practice Leader at Alexander Group

Kevan has spent more than 20 years leading marketing and digital teams across life sciences, software, travel, and retail. He leads Alexander Group's Marketing practice, with a focus on go-to-market strategy, segmentation, and demand generation.

Ted Grossman, Partner and Technology Practice Leader at Alexander Group

Ted has more than 25 years of experience across sales operations, channel effectiveness, and business strategy in the software and technology sectors. He leads Alexander Group's Technology practice.