“An open, transparent place where CMOs help each other become better at what they do.”
Yannick Kpodar, CMO, Groupe BPCE Payments
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The true state of AI in marketing
The definitive 2026 playbook for CMOs navigating AI transformation, featuring expert interviews, readiness frameworks, and actionable strategies for building competitive advantage through AI.
Based on conversations with dozens of marketing leaders, and created in partnership with DemandScience, Ahrefs, and Aampe, this 100+ page report provides frameworks to diagnose your readiness, measure the right ROI, and lead the human transformation that makes AI actually work.
The AI for Marketing Leaders Report
Every CMO has AI tools. Few know which problems AI actually solves – and which it exposes. Powered by insights from DemandScience, Ahrefs, and Aampe, this report cuts through the noise to show you exactly where you stand, what ROI type your board actually expects, and how to build the AI-ready organisation that pulls away from competitors still running pilots.
Produced with in partnership with:
- DemandScience
- Ahrefs
- Aampe
With the support of our partners, this report is packed with proprietary frameworks, real-world case studies, and expert perspectives from marketing leaders who've already made the shift. AI for Marketing Leaders gives you the strategic clarity to know exactly what to prioritise – and the confidence to defend that decision to your CEO.
What you’ll discover
The hidden "Platform Tax" that's costing organizations 25% of their martech budget – and why teams using more tools actually perform worse.
The "query fan-out" revolution that's reshaping how Google discovers and surfaces your content – and why ranking has become probabilistic, not deterministic.
The "playground" approach to brand governance that enables AI-powered scale without fragmenting brand identity.
The validation framework that prevents you from investing resources based on AI-generated confirmation bias.
Why most CMOs measure the wrong type of ROI – and the three distinct ROI categories that determine whether your AI initiatives get continued investment or cut.
The orchestration loop that transforms marketers from hands-on executors into managers of AI agent systems – and why this shift separates 2027's winners from its casualties.
The four-vector framework that reveals whether your organization should actually pursue AI transformation – or if "Stage 2" is exactly where you should stay.
The "Data Confidence Paradox" that explains why 67% of marketing leaders see dashboards showing success while revenue never follows.
The three modes of AI operation that determine how much human oversight you actually need – and why most organizations attempt the wrong mode for their maturity level.
Get your copy
This report costs you nothing – but it could save you from wasting months on the wrong AI initiatives.
Download it now to discover exactly where you stand, what your board actually expects, and how to build the AI-ready marketing organisation that leaves competitors behind. The CMOs who act on this will define the next era of marketing leadership. Will you be one of them?
