Archana Venkat

Archana has worked in leadership positions in Deloitte, KPMG, Trilegal, and HP and attributes her success to strong stakeholder management, creative problem solving, and data-driven experimentation.

Members-only

How should CMOs brand themselves?

When CMOs think of marketing themselves, they need to start by considering what they want to achieve and whether marketing can play a key role in that journey....

What CEOs and CMOs want from each other, how to bridge the trust gap

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Leadership

What CEOs and CMOs want from each other, how to bridge the trust gap

CEOs and CMOs need to reconsider their priorities and focus on the value they can both bring to a business. Here are a few suggestions to consider that can also bridge the trust deficit while delivering outcomes....