Dr. Karthik Nagendra

As the CMO of DemandFarm, Dr. Karthik Nagendra is an award winning marketing leader with close to 20 years of B2B technology and SaaS marketing experience.

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Exceptional customer experiences (CX) have emerged as a vital differentiator, defining long-term relationships and encouraging customer loyalty....

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B2B ABM is based on information, which has led to AI becoming a crucial component of successful campaigns....

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To prepare for successful performance in your CMO role, you may want to borrow some key attributes of a CEO....