Gastón Tourn

People want to feel emotionally engaged with brand messaging and content. To evoke those feelings, I advise balancing pathos with logos – the rational, logical side of your argument....

Marketing is fundamentally about forging human connections and relationships. What better way to achieve that than by structuring your brand storytelling around the archetypal character dynamics that have resonated across cultures and centuries of human storytelling?...

We're back with Gastón Tourn, as we dive into the big world of story structures and how to apply them in modern marketing storytelling....

Some storytelling techniques have stood the test of time (some of them are thousands of years old), so why shouldn't they be applicable in modern marketing storytelling?...

To help you navigate the wealth of marketing technologies available to the modern CMO, we spoke to Gastón Tourn, CMO of Curio and friend of the CMO Alliance, about the martech tools he couldn’t live without....

Gastón Tourn, CMO of Appear Here, joined us again to talk about keeping your messaging and storytelling focused on human beings and how your brand impacts them. He calls this your "micro-level brand purpose" and you can read all about what we discussed below....

Learn more Enjoyed this video? Why not check out some related reading 👇 What is storytelling in marketing? Structure & best practiceWe’re back...