Gastón Tourn

Gastón Tourn is CMO at Curio. Before Curio, he worked at Google, and was CMO at Badoo Group (now Bumble Group), Emma – The Sleep Company, and Appear Here.

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Connecting with emotional marketing storytelling

People want to feel emotionally engaged with brand messaging and content. To evoke those feelings, I advise balancing pathos with logos – the rational, logical side of your argument....

The importance of characters in marketing stories

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Storytelling

The importance of characters in marketing stories

Marketing is fundamentally about forging human connections and relationships. What better way to achieve that than by structuring your brand storytelling around the archetypal character dynamics that have resonated across cultures and centuries of human storytelling?...

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Storytelling

Essential structure for compelling marketing storytelling

We're back with Gastón Tourn, as we dive into the big world of story structures and how to apply them in modern marketing storytelling....

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Storytelling

The goal of brand storytelling in marketing

Some storytelling techniques have stood the test of time (some of them are thousands of years old), so why shouldn't they be applicable in modern marketing storytelling?...

The three marketing tools I couldn’t live without | Gastón Tourn

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Tech

The three marketing tools I couldn’t live without | Gastón Tourn

To help you navigate the wealth of marketing technologies available to the modern CMO, we spoke to Gastón Tourn, CMO of Curio and friend of the CMO Alliance, about the martech tools he couldn’t live without....