James Shaw - CMO Alliance

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James Shaw

Head of Content and SEO at The Alliance.

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Search is changing. Here's how to win in the new world

Search is changing. Here's how to win in the new world

CMO Insights Report 2025

Marketing Strategy

CMO Insights Report 2025

Attribution 2.0: The solution to ROAS measurement

Marketing Attribution

Attribution 2.0: The solution to ROAS measurement

Answer Engine Optimization:
How to rank in AI Overviews

Answer Engine Optimization: How to rank in AI Overviews

AI for Marketing Leaders eBook

AI & Automation

AI for Marketing Leaders eBook

Storytelling marketing framework (with example)

Positioning & messaging

Storytelling marketing framework (with example)

Customer segmentation template

Customer segmentation template

Market sizing template

Customer & Market Research

Market sizing template

How AI Overviews will change SEO | Video

How AI Overviews will change SEO | Video

Product launch framework slide deck

Product launch framework slide deck

Pricing and willingness to pay interview questions

Pricing and willingness to pay interview questions

Customer journey map framework

Customer Marketing

Customer journey map framework

Value proposition template (and example)

Positioning & messaging

Value proposition template (and example)

Customer acquisition strategy template

Product Marketing Strategy

Customer acquisition strategy template

Google’s March core update: A guide for marketing leaders

Google’s March core update: A guide for marketing leaders

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The CMO Alliance is a collective of passionate Chief Marketing Officers all over the world. We launched in January 2021 and now we’re on a mission to support CMOs to do great things.