Jim Kraus

Jim Kraus, President of Buer Persona Institute, has a 30-year background in marketing and market research, developing research and insights to help marketing, sales, and product professionals.

Rethinking buyer personas: A modern approach for effective marketing

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Content Marketing

Rethinking buyer personas: A modern approach for effective marketing

Rethinking your approach to buyer personas and focusing on the insights that drive buying decisions enables you to develop a deeper understanding of what really matters to your buyers and craft strategies that resonate with them on a meaningful level....

The CMO Alliance is a collective of passionate Chief Marketing Officers all over the world. We launched in January 2021 and now we’re on a mission to support CMOs to do great things.