Julia Hartwig

Julia is a results-oriented executive with a record of developing strategies to power revenue growth, improve buying experiences, increase profitability, reduce CAC, and drive business growth.

B2B attribution - Treasure hunt or wild goose chase?

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B2B attribution - Treasure hunt or wild goose chase?

Delving into the intricacies of revenue attribution feels akin to navigating an ever-shifting labyrinth. It’s not just about crunching numbers; it's about forging a pathway that directly links marketing efforts to the bottom line....

The CMO Alliance is a collective of passionate Chief Marketing Officers all over the world. We launched in January 2021 and now we’re on a mission to support CMOs to do great things.