Katherine Lamb

Marketing Alliance Customer Alliance Revenue Alliance Product Alliance Finance Alliance Technology Alliance

Partner

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Katherine was the Global Head of B2B Marketing Strategy at HSBC.

Posts

AI & Automation

How will AI impact marketing jobs?

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How the right brand strategy can drive performance marketing

The CMO Alliance is a collective of passionate Chief Marketing Officers all over the world. We launched in January 2021 and now we’re on a mission to support CMOs to do great things.