Dr. Leeya Hendricks

Leeya Hendricks is a chartered marketer, FCIM & award-winning B2B marketing leader. She has a passion for innovation, ecosystem development, and driving growth.

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Addressing social factors in ESG: Solutions and strategies for impact

Cutting investment into the Social aspect of ESG these efforts will impact your short-term and your long-term growth, as it plays a key part of your ‘people’ strategy – the heartbeat of your organization....

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How to use AI in today’s modern marketing world

In this article, I delve into the dynamic shifts propelled by AI in marketing and present concrete instances of AI applications, illustrating its transformative power and offering guidance on how your business can adopt AI swiftly....

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Marketing

Transforming industries: how marketing enables B2B platforms

B2B platform business models are distinct from B2C platforms, as B2C platforms generally focus on transactional e-commerce as a digital matchmaker....