Dr. Leeya Hendricks

Leeya Hendricks is a chartered marketer, FCIM & award-winning B2B marketing leader. As CMO at AI SaaS platform, Rimm, she has a passion for innovation, ecosystem development, and driving growth.

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How to use AI in today’s modern marketing world

In this article, I delve into the dynamic shifts propelled by AI in marketing and present concrete instances of AI applications, illustrating its transformative power and offering guidance on how your business can adopt AI swiftly....

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Marketing

Transforming industries: how marketing enables B2B platforms

B2B platform business models are distinct from B2C platforms, as B2C platforms generally focus on transactional e-commerce as a digital matchmaker....