Saikrishna Yallapu

Sai Krishna is a seasoned marketing professional with a passion for driving high-performing marketing journeys. Specializing in ABM, Martech, communication designing, and value proposition designing.

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Buzz vs. reality of AI for B2B Marketing

This article declutters the noise of AI buzz and uncovers the grounded realities of AI for B2B marketers. I’m jotting down my journey, starting from experiencing the buzz around AI to leveraging AI as a true business enabler....

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Marketing

The United Strategies of Marketing - ABM & Demand Generation

The convergence of ABM and Demand Gen has proven to be a game-changer, not just for the marketing team, but for all the other revenue teams....