Saikrishna Yallapu

Sai Krishna is a seasoned marketing professional with a passion for driving high-performing marketing journeys. Specializing in ABM, Martech, communication designing, and value proposition designing.

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The role of creativity in IT marketing

Am I for real asking creativity in IT Marketing? Why would IT industry communications need creativity, emotional cues, and compelling stories? Don’t worry, I am not going to judge you, after all it's something we have all witnessed the IT industry communicating....

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Buzz vs. reality of AI for B2B Marketing

This article declutters the noise of AI buzz and uncovers the grounded realities of AI for B2B marketers. I’m jotting down my journey, starting from experiencing the buzz around AI to leveraging AI as a true business enabler....

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Marketing

The United Strategies of Marketing - ABM & Demand Generation

The convergence of ABM and Demand Gen has proven to be a game-changer, not just for the marketing team, but for all the other revenue teams....