Trisha Gallagher

Trisha Gallagher is a marketing strategist that specializes in creating tailored growth plans and executing high-impact campaigns for B2B companies.

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Balancing ROI and brand building in B2B marketing

Balancing short-term goals with long-term branding strategy requires a holistic, nuanced approach. Here are a few strategies that companies can employ to help balance the mindset between the two....

Exploring the world of executive marketing roles: more than just CMO

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Exploring the world of executive marketing roles: more than just CMO

While the CMO title is a respected and essential position within many organizations, it's far from the only option in the C-Suite for marketers....