Board deck template for CMOs

What is the CMO board deck template?

Developed by Alliance CMO, Bryony Pearce, the CMO board deck template is a professional, customizable presentation framework built to help CMOs present their marketing strategy, performance, and future priorities to the board with clarity and confidence.

It takes the guesswork out of what to include (and what to leave out) by giving you a structured, board-ready format, ensuring your updates are data-driven, strategic, and aligned with business goals.

What’s inside the template?

The deck walks you through all the slides you need to deliver a compelling board update, including:

• Executive summary – Highlight key wins, challenges, and overall performance.
• Goals vs. results – Show how marketing is tracking against agreed targets.
• Campaign highlights – Detail major initiatives, outcomes, and learnings.
• Funnel health – Share where pipeline is strong and where leaks exist.
• Brand & awareness metrics – Report on share of voice, traffic, social, and PR impact.
• Budget vs. actuals – Demonstrate spend efficiency and ROI.
• What’s working / What’s not – Provide honest performance analysis.
• Upcoming priorities – Outline the next 90 days of marketing focus.
• Risks & dependencies – Flag anything that could block growth.
• Asks & recommendations – Secure support, budget, or headcount where needed.

The slides are pre-formatted with examples and prompts, so you can easily adapt them to your own data.

Get your CMO board deck template

CMO board deck template

Marketing performance overview 12th June, 2025 Name of course here

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