Brand marketing is often a chief duty for CMOs. But in a world of fragmented brand analytics, it can not only be difficult for you to see where and how your actions can be improved, it's even harder to really show the value of brand building to key stakeholders.
And if they don't see the value, you'll rarely get all the resources and support you need to build a great brand.
That's why we spoke to Chris Kelly, CEO and Co-Founder of Upwave, to discuss how CMOs can fix their fragmented analytics, so you have the tools to take your brand marketing to the next level.
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Key talking points
- The importance of brand analytics and how its fragmentation can impact your role as a CMO.
- Approaches you can take to improve the situation.
- How to show the value and performance of brand marketing to key stakeholders.
About the guest
Chris recently joined the Ad Council, as a Leadership Council member, partnering with them to measure impact on key public service campaigns that address issues affecting Americans across the country. This partnership comes just after Upwave’s recent involvement in the Ad Council and COVID Collaborative’s “It’s Up to You” campaign -- which was nominated for a Digiday Greater Good Campaign -- the largest PSA communications effort in US history.
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