When marketing budgets tighten, it's often agency partnerships that get cut, despite the important resources they can be for CMOs.

This is often down to not being able to show that you're getting the maximum ROI from your partnerships.

But it doesn't have to be this way! Robert Patin, a Fractional CFO devoted to building effective creative agency partnerships, is with us to share why working with your CFO can help you ensure you're getting maximum ROI from your partnerships.


Key talking points

  • Making the case for agency partnerships to your CFO.
  • How to measure the success of agency partnerships in a way that will satisfy CFOs.
  • The importance of CMO and CFO working relationships.

About the guest

Robert Patin is a Fractional CFO and the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. Robert is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles. He is a two-time international best-selling author and is passionate about sharing his next-level strategies so creative agency leaders will find fulfillment and growth.

Join the conversation

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An effective relationship with your CFO is essential to success as a CMO. That's just one lesson you'll learn in the C-Suite Masterclass on your road to mastering the boardroom.

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