When we've discussed the Fractional CMO role on this site, it's often been from the perspective of it as a full-time role. But is it viable as a side hustle?
Being a full-time marketing leader is demanding enough, so we assumed it would be quite a challenge to run a functioning Fractional CMO role alongside it.
But Shikha Pakhide is up to the challenge, and she joined us on CMO Convo to share her perspective on career benefits, time management, and project boundaries, all to give you insights on how you too can run a Fractional CMO side hustle.
Listen to the episode and moreKey talking points
- How a Fractional CMO side hustle can benefit your career.
- The practicalities of time and project management.
- The importance of establishing boundaries across your different projects.
About our guest
Shikha Pakhide is an award-winning B2B Growth Marketing Leader who is passionate about Go To Market strategy, Brand Awareness, Account Based Marketing, and Demand Generation. Shikha believes in One Team Approach and collaborating with respective teams in driving the company's revenue. All the marketing activities that Shikha designs are aligned with Growth and Revenue at the core.
Join the conversation
What did you think about this episode? Let us know, contact hello@cmoalliance.io, speak to us on our socials, or get involved with the discussion on the CMO Alliance Community Slack channel.
Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, contact contribute@cmoalliance.io
