Agency partnerships can have many benefits, but they can carry considerable costs. And in a world where CMOs need to be counting every single penny of your budget, you can't afford to make the wrong choice.

So in order to dig into the best practices for choosing and working with agencies, we spoke to agency founder, Joe Zappa of Sharp Pen Media.

We unpack the different types of agency partnerships, and how to run a relationship from start to finish that produces results.

Key talking points

  • The difference between tactical and strategic agency partnerships.
  • How to identify the right agencies for your needs.
  • How to maintain an effective relationship to achieve success.

About the guest

Prior to founding Sharp Pen Media, Joe had experience as a content marketer, journalist, and academic, spearheading content programs for dozens of businesses. He was the editor of the martech trade publication Street Fight from 2018 to 2023. Joe earned his BA from Brown and his Ph.D. in comparative literature from Cornell.

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