Unless you're at a very small company, as CMO your main duty is leading and managing the marketing department. But leadership skills aren't something you just acquire overnight, they're something you hone and develop over time.
How and why I restructured The Alliance’s marketing team
Deciding on the best way to structure for success is no easy task, so in this article, I’ll be chatting you through my thought process, why I landed on the structure I did, the pros and cons, and key considerations for if/when you go through a re-structure yourself....
CMO Convo | What do different generations of your customers need right now? | Jeanniey Walden
If you're struggling to get to grips with Gen-Z, understand millennial woes, or even just know what the heck Gen-X and Boomers are up to right now, we break down how you can get to know them in this episode....