Right now, eCommerce is under pressure. Customer expectations and competition are at an all-time high, both of which can be a struggle for CMOs to keep up with.
Preethy Ann Kochummen, Senior Director Marketing & PR at Argoid, believes that Ai could be the secret to your success. Ai applications can take everything that's important in eCommerce right now (personalization, seamless user journey, logistics, and more) to the next level.
Find out about the potential for Ai in eCommerce in this episode of CMO Convo.Listen to the full episode and more
Key talking points
- The current state of eCommerce and the challenges facing CMOs in that space.
- How Ai can offer a solution to those challenges.
- What the future might hold for Ai and eCommerce.
About the guest
Preethy Ann Kocummen has had a diverse career journey of 20+ years, rich in learning, which has kept her motivated and hungry. She is a digital strategist and marketer, mother, public speaker, mentor, and more than the sum of her parts. Prethy is always interested in meeting new challenges with wisdom and positivity.
In her current role at Argoid, Preethy is scaling marketing to drive and grow the business on par with the best examples. Managing inbound and outbound, including SEO, PPC, social media, content strategy, email, and market research.
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