Even before the pandemic, eCommerce was becoming a dominant force in society. But now that many companies had to ramp up their efforts, customers have developed extremely high expectations, and the market is increasingly saturated. And it's not going to go away in a "post-pandemic" world. How can CMOs keep up?
That's why we're joined by Mike Shapaker, CMO of ChannelAdvisor, to share the secret weapon to eCommerce success: how you collect, analyze and utilize your data.
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Key talking points
- What are customer expectations for modern eCommerce, and how can CMOs respond?
- The most important data you need to be paying attention to for eCommerce success.
- What does the future hold for marketing attribution?
About the guest
Mike oversees ChannelAdvisor’s worldwide marketing initiatives, including corporate and product branding, demand generation, digital marketing, public relations, thought leadership, and event management.
Previously, he oversaw a number of ChannelAdvisor solutions, including Where to Buy, Product Intelligence, and Predictive Analytics and before that, he served as the vice president and managing director, EMEA for ChannelAdvisor, where he was responsible for developing the company’s local strategy and direction for growth.
Prior to joining ChannelAdvisor, Mike held leadership roles in product management and marketing at Nortel Networks and TheraSim. Mike began his career as a consultant at Booz Allen Hamilton.
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