Your customers have needs and priorities that you need to address in economically difficult times. Understanding their differences is one of the main duties of your role as a CMO.

For an award-winning CMO like our guest, Jeanniey Walden, an effective way of doing that is to think about them in terms of different generations.

If you're struggling to get to grips with Gen-Z, understand millennial woes, or even just know what the heck Gen-X and Boomers are up to right now, we break down how you can get to know them in this episode.

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Key talking points

About the guest

Jeanniey Walden is an award-winning, Chief Innovation and Marketing Officer who transforms the way companies work to accelerate growth and brand impact. She is also a host on CBS for the daytime TVshow LiftOff with Jeanniey.

Jeanniey has led global teams and initiatives at both fortune 500 companies and at transformational start-ups. Most recently she was the CIMO of DailyPay, the industry-leading financial technology company who has changed the way people get paid. A recognized “Woman in Business,” Jeanniey is a sought-after public speaker and frequently shares her keen business insight on nationally syndicated and major market television and radio shows.

Most recently, Jeanniey was named Top Marketer of the Year by the International Association of Top Professionals, a "Top 25 Women Leaders in Financial Technology" from The Financial Technology Report, a "Woman of the Year" in the 17th annual Stevie Awards for Women in Business, and one of the 10 prominent women role models in FinTech from around the world from Global FinTech.

Jeanniey will also be chairing our CMO Summit New York on March 15th. Don't miss your opportunity to speak with marketing leaders like her, and many more. Get your ticket here.

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