Marketing leaders everywhere are grappling with the same set of questions:

  • How do we prove marketing’s contribution to revenue?
  • Where should AI actually sit inside the marketing organization?
  • How do we balance short-term pipeline with long-term brand trust?
  • How do marketing teams work better with sales, product, and leadership?

The reality is that the scope of the CMO role looks very different than it did even a few years ago.

And these are just some of the many challenges facing leadership right now.

Across industries and organizations, marketing leaders are navigating these pressures without always having a clear picture of how their peers might be approaching the same.

That’s where your insights and experience come in.

Take our survey

Help us understand modern marketing leadership

By gathering insights from leaders across multiple sectors, backgrounds, and industries, the research examines how organizations are approaching questions around growth strategy, brand investment, marketing measurement, and the role of AI within modern marketing teams.

The goal is to document how experienced leaders are thinking about the decisions shaping their organizations. 

And each response contributes to a broader view of how marketing is practiced at the leadership level, helping the community better understand where priorities are shifting and how teams are adapting.

But we need input from leaders like you. 

And all it takes is 10 minutes.

What this year’s research will explore

We’ll ask you a few key questions to help shape this year’s research, including:

  • Which marketing channels are contributing most to your revenue goals?
  • What is the most important metric you use to demonstrate marketing’s impact on the business?
  • How is AI currently changing the way your marketing team operates?
  • How does marketing collaborate with teams like sales, product, or finance?
  • What marketing shift do leaders need to prepare for now to stay competitive in 2026?
Share your perspective

Why should you take this survey?

Marketing leaders are making strategic decisions in an environment that continues to shift quickly. 

The more perspectives we gather, the more valuable this research becomes for the wider marketing community.

If you’re currently leading marketing within your organization, we would greatly value your contribution.

Have your say